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Celebrate The Holidays

In True San Francisco Style

Whether you’re visiting friends and family, shopping for presents, or seeking a special holiday experience, the Beacon Grand puts you within a stone’s throw of all of San Francisco’s festive offerings. The nostalgic touch and contemporary comforts of our storied hotel cultivate the holiday spirit. Take joy in seasonal cultural delights, exquisite shopping, and Bay Area traditions.


Your Holiday Season Home Base

At the Beacon Grand, you’re nestled in the epicenter of The City’s merriment. Surround yourself with heartwarming holiday decor, from the annual Union Square Christmas tree and Bill Graham Menorah to the adorable (and adoptable) pets of SF SPCA and Macy’s annual holiday windows. Stay within blocks of the ice skating rink at Union Square and the soulful celebrations at Grace Cathedral in Nob Hill.

Spread Inspired Cheer

Surpass Santa this year with the menagerie of local retailers full of special gifts and grand curiosities. Seasonal markets and artisan pop-ups appear throughout The City, including Winter Wanderland right here in Union Square making shopping for presents a pleasure.

Our Favorite Festivities

Check Off Your List

Golden Gate Park plays host to the annual Sunset Holiday Mercantile, featuring local merchants, food, live music, wine tastings, and more.

Rejoice with a Remix

Head to the SFJAZZ Center for funky renditions of Christmas staples at Jazz Mafia’s yearly Holiday Heist.

Illuminate The City

The annual Illuminate SF Festival brightens The City starting on Black Friday, and a Christmas tree lighting ceremony occurs right in the heart of Union Square.

Festival of Lights

Since 1975 community leaders have come together as part of the Bill Graham Menorah Project to celebrate Hanukkah and light the giant "Mama Menorah" just down the block.

Winter Wanderland

Shop for local gifts and decorations at this popular Union Square event while enjoying seasonal sweets, drinks, live entertainment, ice skating, and holiday crafts.

Specials & Packages

Maybe you’re new to The City or maybe you know it like the back of your hand—either way, we’re sure to have a special perfectly suited to your San Francisco adventure.